McDonald’s World Cup 2018

Posters/Styleframes

During my internship at Sauvage.tv I got to do some style frames for McDonald’s Saudi Arabia. They wanted an add for the 2018 World Cup that highlighted that the women in the country are just as big supporters of the sport as the men. The idea for the add was to tie it together with the hijab revolution that was happening at the time. The style frames I did was heavily influenced by the Russian Revolution posters.